MOSCOW, Dec 30 (PRIME) -- Russia can rename all civil aircraft it produces to create a united brand for them, CEO of United Aircraft Corporation Yury Slyusar told PRIME in an interview released on Monday.
“Rebranding consists of a correct market positioning of an entity which will be engaged in developing, producing and selling civil aircraft and in the right approach to the naming of products of this division. Perhaps, the target model is a united line with a united naming of all planes. At least, this is a practice customary for the civil aircraft market,” Slyusar said.
He said that the program will encompass Irkut, which produces MC-21 and Sukhoi Civil Aircraft making Sukhoi Superjet 100.
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